A young Nigerian woman, Adeife Adeoya, has sparked widespread discussions online after sharing an emotional video detailing the struggles of running a business and the challenges that come with managing employees.
In the now-viral clip posted on TikTok, Adeife broke down in tears as she voiced her frustration over an employee’s unexpected resignation, leaving her feeling overwhelmed and uncertain about the future of her business.
Adeife is the founder of Remote WorkHer, an organization dedicated to supporting women who work remotely. She revealed that she initially started the platform as a passion project to help women secure remote jobs, but as it grew in popularity, she decided to turn it into a full-fledged business.
Over the years, she worked tirelessly to expand her brand, implementing strategic business models, improving her services, and collaborating with consultants to refine operations. Despite her dedication, she encountered numerous obstacles, including employee retention issues.
Her frustrations reached a peak when her community manager, who was responsible for overseeing Remote WorkHer’s online platform and engagement, resigned suddenly without prior notice. This unexpected departure left a significant gap in her business operations, further adding to the stress of running a growing company.
In the emotional video, Adeife expressed her struggles in maintaining employee satisfaction. She shared that despite offering salary increases and making improvements to working conditions, her workers continued to leave, making her question the sustainability of her efforts.
Captioning her post, she wrote:
“I hate it here. I’m tired of owning a business. God help me. I’m sorry for crying. Business owners, please help. How did you navigate this?”
Netizens Reactions…
The video resonated with many social media users, sparking a heated debate on employer-employee relationships, business struggles, and workplace expectations. Several netizens offered words of encouragement, advice, and differing perspectives on the situation.
@celine21_ said: “Can you put remoteworkHER on a pause ? Restrategize and come back stronger. There is no harm in that. Jesus even after preaching on the mount, retreats to a quiet place to recharge His Spirit.“
@Faces By Sunshine MUA_IN_UYO said: “So sorry Adeife. I’ve worked as a community manager for large crypto communities and these are my suggestions. First of all, 1800 active people is a lot for just one person to handle day in and day out.”
@Kome kadin | Beauty Creator said: “Honestly, it is unfair. You can’t just quit without giving a heads-up. Let’s be honest here. Nothing like ‘the workload is too much’—she saw the work duties and took the job.”
@Tamara said: “All of you saying this is not fair and all, when that job opening came for a 150-200k offer with all the specifications, I knew it would be hard. Expect the person looking for survival in this T-pain economy.”
@Braidedwigs by nadi reacted: “All of you are just quickly jumping to conclusions based on a one-sided crying video. No one will leave their job if they are being treated well or properly supported.“
See the video below;
@adeifeadeoye [/p]
God help me. I’m sorry for crying 🥲 Business owners please help. How did you navigate this #fyp #viral
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