During a recent interview, Nigerian music producer Don Jazzy shared insights into the financial investment required when signing new artists to his record label, estimating the cost to be between 50 to 100 million naira within a year.
Don Jazzy explained that he takes considerable time to thoroughly understand the potential artist before making a decision, ultimately selecting those with whom he feels a strong connection.
Once an artist is chosen, he dedicates himself to nurturing and developing their talent while simultaneously building a dedicated fan base.
However, despite his enthusiasm to sign more artists, Don Jazzy faces the challenge of not being able to accommodate everyone within his record label.
This limitation leads to the struggle of creating a well-organized timetable to manage the artists he plans to bring on board.
Furthermore, Don Jazzy highlighted the difficulty of determining the optimal timing for releasing his signed artists' songs to the public.
The presence of established and popular artists in the Nigerian music industry, who may also be releasing music simultaneously, can affect the performance of his artists' songs.
Thus, the importance of having well-planned timetables within his record label is emphasized.
Once selected, he embarks on the journey of nurturing and developing the individual’s talent while building a dedicated fan base.
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