Apple has officially announced the launch of a new addition to its iPhone lineup, introducing the iPhone 16e as part of an effort to cater to a wider range of consumers.
The announcement was made through an official release published on the Apple News website on Wednesday, detailing the features, pricing, and availability of the latest device.
The iPhone 16e is set at a price of $599, positioning itself as a cost-effective option while still maintaining a balance between premium design and cutting-edge technology.
According to Apple's statement, which was titled, “Apple debuts iPhone 16e: A powerful new member of the iPhone 16 family,” preorders for the latest smartphone will commence on February 21, 2025, allowing customers to secure their purchase ahead of the official market release.
Reports from Bloomberg indicate that Apple Inc. introduced this lower-priced smartphone as part of its strategic move to boost sales following a slower-than-expected holiday shopping season.
The newly rebranded device is set to hit the market on February 28, officially replacing the iPhone SE. Notably, the iPhone 16e will carry a price tag of $170 more than the $429 iPhone SE, reflecting its enhanced features and updated design. Preorders are scheduled to begin on February 21, granting early buyers priority access to the smartphone.
Apple has also confirmed that the iPhone 16e will be available in a total of 59 countries and regions worldwide, including major markets such as the United States, Canada, China, France, Germany, India, Japan, and the United Kingdom, ensuring global accessibility for a wide range of users.
With the introduction of the iPhone 16e, Apple aims to deliver a smartphone that strikes a perfect balance between performance, aesthetics, and affordability, making it an attractive option for both long-time Apple customers and those looking to experience an iPhone without the premium price tag.
Meanwhile, Apple previously unveiled its flagship iPhone 16 model on September 9 at its headquarters in Cupertino, California, marking another milestone in the company’s continued innovation in smartphone technology.