Self-acclaimed financial adviser, GehGeh, has sparked a heated debate online with his controversial claims about why Nigerian music star Davido may never win a Grammy award. GehGeh's comments have drawn the attention of social media users who are now questioning the credibility of the prestigious music award. In a recent Instagram video, GehGeh suggested that the Grammy Awards may not be focused on rewarding actual talent, but rather on using high-profile artists as tools for marketing the event to larger audiences.
He argued that the Grammy is often given to those who are indifferent about it, while artistes who actively desire the award are repeatedly snubbed.
“If you check the history of the Grammy, na people wey no really care about the award dey win. Once they know you are really obsessed with it, you go cry tire, you no go see am,” he said.
He further claimed that Davido and Wizkid’s nominations are primarily used to attract Nigerian and African audiences to the event. Comparing the situation to other international artistes, he referenced Drake’s decision to stop submitting his songs and questioned why Chris Brown was placed in the Afrobeat category.
“Grammy is using Davido to market the award to Nigerians and Africans. They know Davido and Wizkid are a big force in the music industry, and their nominations make Nigerians anticipate the event. Why do you think Drake stopped submitting his songs? Why would they put Chris Brown in the Afrobeat category? To market the award to Africans,” he added.
GehGeh also linked this pattern to other global stars like Nicki Minaj, claiming that she has been used similarly to generate interest in the awards without winning.
Watch the video below …