“To shoot music video now costs N30 million” – Basketmouth

Basketmouth, a well-known comedian and musician, has raised concerns about the soaring costs associated with producing music videos.

During an interview on Lagos's The Beat 99.9 FM, the seasoned comedian expressed his dismay at the significant increase in the industry's standard production rates. He highlighted the fact that what used to cost around 7 to 7.5 million Naira for a music video has now escalated to a staggering 27 to 30 million Naira.

Basketmouth, a multi-talented figure in the entertainment industry, explained that the rise in production costs was the primary reason he opted to create a "holdup" video for the lead song from his upcoming album, "Uburu," titled "Party," instead of investing over 25 million Naira in a traditional music video.

He stated, "The visual we have for my song 'Party' with Peruzzi is not an official video. It's just like a holdup because I did not know that the economy had hit us that badly. 2 years ago, I used to make videos for 7–7.5 million Naira. Now, it is 27–30 million Naira.

"I'm an Igbo man, so the first thing I thought about was, 'Okay, Bright, if you're spending N25 million on visuals, it's for uptick, right? Then do a holdup video; do something for uptick as well.'"