Popular Nigerian content creator, Peller, recently shed light on why he deliberately uses bad English in his content, revealing it as his strategy for gaining traction on TikTok.
In a conversation with Nedu Wazobia, Husband Material, and other hosts of the Honest Bunch Podcast, Peller disclosed that when he initially started creating content, he used proper English but struggled to gain attention on the platform.
According to him, his initial videos barely received views, with the majority being from his family members. However, when he decided to switch to using bad English, his content started garnering significant attention, and his TikTok views skyrocketed.
He explained that the strategy to act like a "dull person" resonated well with the audience, making his content more relatable and entertaining for viewers. Peller emphasized that adapting to this persona became a pivotal moment in his content creation journey, propelling him into the limelight.
The content creator went on to mention that this consistent use of bad English has now affected his ability to speak proper English fluently. Reflecting on his journey, he stated in part:
“I started my TikTok with good English but I used to get like 10 views and 5 of them were my family members. But when I started going live with my bad English, I started getting more than 2k views. If you want to make it on TikTok, you have to act like a dull person.”
See some reactions from viewers below:
@MohWorldent: “Also goes to show you the kind of demographic Nigeria is. Na rubbish we dey give attention.”
@KingsleyIyamu6: “You no start any bad English. You no just sabi speak good English.”
@seunosewa: “His girlfriend speaks proper English and gets lots of views too.”
@Cassy_UF: “I still don’t know why people hate this boy. Can’t you see he’s effortlessly funny and talented?”
Watch the video below for the full conversation:
“I started my TikTok with good English but I used to get like 10 views and 5 of them were my family members. But when I started going live with my bad English, I started getting more than 2k views. If you want to make it on TikTok, you have to act like a dull person” – Peller pic.twitter.com/ffnqvj6Sg6
— Oyindamola🙄 (@dammiedammie35) December 23, 2024
