[p]Nigerian singer and songwriter, Iyanya Onoyom Mbuk, who is popularly known as Iyanya, has recently made a shocking revelation about the cost of producing and promoting music in Nigeria. According to him, he spent a whopping sum of N52 million on a collaborative track titled 'Like' which he recorded with two other music stars, Davido and Kizz Daniel.
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[p]This amount of money covered not only the recording of the song but also the production of its music video and the promotion activities carried out both before and after its release. Iyanya expressed shock at the exorbitant cost of promoting songs in Nigeria, which has become a common trend in the music industry.
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[p]In his tweet, he further revealed that the least amount he has ever spent on a song was N27 million, and this occurred in January 2021. Despite the high costs, he advised upcoming artists not to be discouraged. Instead, he encouraged them to remain focused and consistent in their musical pursuits.
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[p]In his words, "Promoting music has become very expensive, if you are lucky to get a song go viral make you thank God. The cheapest I have spent on a song since January 2021 is 27m. When I dropped 'Like' featuring Davido and Kizz Daniel, we spent 52 million, song, video, and promotion. This should not discourage any up-and-coming artist, you can do it, all you need is consistency."
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